Get Schooled

GET SCHOOLED: Learning As You Go

October 5, 2020
artwork by Sarah Schmidt

When I first started No Earbuds, one of the main things I wanted to bring back was my Get Schooled educational series. The idea has always been to pull back the curtain and share the knowledge I've gained over a decade of promoting music, but I only know so much. I've long wanted to get other people involved to write guest posts for the series; that way you can get perspective from various aspects of the music business and not just my brain. So I'm super excited to kick this new guest edition of Get Schooled off with a great promoter and manager, Lindsy Carrasquillo!

I met Lindsy online maybe a couple years ago or so, and we've stayed in touch over the years as their career has gone from writer to photographer to publicist and more. Lindsy recently started managing a band called The Weak Days, so I asked them to write something about being a first-time manager and what tips/tricks they could share for others just getting started. The result is a transparent look at how to get a new release campaign kicked off, with detailed steps that Lindsy and the band have taken so far to building awareness around their new EP.

I know that sometimes this kind of stuff may seem impossible when you're in a band or a small label-of-one kind of operation, but what Lindsy does so well here (and what I am trying to do with Get Schooled overall) is provide real-world examples and suggestions to get you going.

As always, if you have any follow-up questions or suggestions, hit me up @noearbuds!

by Lindsy Carrasquillo

In the beginning of July, I started managing the band The Weak Days for their upcoming EP, The Fabric Of Our Lives, out October 30th through Deep Sea Records. This is my first time working in any type of “management” role and the title comes with different responsibilities depending on your skillset and the needs of the band you’re working with. 

For some background on myself, I started writing & taking photos for various publications in 2014. After being the content manager for a local blog in Gainesville, I became a contributor and later editor for The Alternative in 2018 and now help run their New Music Friday playlist. Outside of the music world, I’ve worked in marketing and public relations. Currently, I work for a small company helping photographers rebuild their websites, create Facebook & Google ads, and create email campaigns. I started this job the same month I started working with TWD and a lot of the work I’ve been doing for the band is based around learning as I go and figuring out what works best for us. 

So, here are some tips I’ve learned along that way that might be able to help you, too.


What works best for you/the band?

Who’s your point of contact?


For us, we use Discord (a free app) where we can sort conversations into different topics, bounce around ideas, drop links, and have our regular video calls that serve as an update to talk about whatever is coming up and needs to get done. Dustin and I also call/text regularly to talk about brainstorm ideas, get research done, etc. 


What makes everything easy to find/access?


We use Google Drive where we keep a master folder with smaller folders within where we all have access to the final masters, meeting/call notes, our calendar, etc. 


What does your timeline look like?

How do you get people engaged?

What do you want people to know/do?


When starting the process for the rollout of the EP, something we all thought was important was creating a way to get people engaged and excited about the release, especially with live shows not being part of the process. This is where the idea of postcards became part of the process, something tangible and memorable that people could have for free. Using Mailchimp, an email and automation service (which has a variety of plans and features, including a free option), I created a newsletter where people could signup and using TinyURL, customized the URL to make it easy to find. 


The first step in the rollout process was the band releasing their cover of Paramore’s “I Told You So” and keeping the purpose of the newsletter signup vague. From there, we found 100% recyclable postcard blanks through Print Runner. The cards were designed by Tyler Conrad and screen printed by Dustin at Studio Two Three in Richmond, VA. To go along with the cards, I created their website on Squarespace and kept the landing page simple. Each postcard had the website and the password to it written on the card and once you got to the page, you’d be able to listen to a clip of the single, The Seams (ft. Jessica Knight of Looming). With Alex Martin (Counter Intuitive, Acrobat Unstable,etc.) handling press, the cover premiered on The Alternative along with the link to the newsletter sign up.

The band’s first single was released Thursday, October 1 on New Noise Magazine along with the Pre-order and track-listing. Along with the release, we all wanted to focus on giving back to our respective communities with the three members of the band and myself all living in four different cities and found organizations in our local area with each getting 5% of proceeds from the release. To go along with the announcement, I created an email with a link to the premiere, pre-order and information about the orgs we’re working with to be sent out to our mailing list. Following the release of the single, the website was unlocked and updated to have information about the release and allow people to continue signing up for the newsletter. 


Next up, are the release of the second single and the release of the EP at the end of the month. 



If you have questions or would like to learn more about the process, feel free to reach out to me: lindsycarr@gmail.com.

Get Schooled

GET SCHOOLED: Learning As You Go

October 5, 2020
artwork by Sarah Schmidt

When I first started No Earbuds, one of the main things I wanted to bring back was my Get Schooled educational series. The idea has always been to pull back the curtain and share the knowledge I've gained over a decade of promoting music, but I only know so much. I've long wanted to get other people involved to write guest posts for the series; that way you can get perspective from various aspects of the music business and not just my brain. So I'm super excited to kick this new guest edition of Get Schooled off with a great promoter and manager, Lindsy Carrasquillo!

I met Lindsy online maybe a couple years ago or so, and we've stayed in touch over the years as their career has gone from writer to photographer to publicist and more. Lindsy recently started managing a band called The Weak Days, so I asked them to write something about being a first-time manager and what tips/tricks they could share for others just getting started. The result is a transparent look at how to get a new release campaign kicked off, with detailed steps that Lindsy and the band have taken so far to building awareness around their new EP.

I know that sometimes this kind of stuff may seem impossible when you're in a band or a small label-of-one kind of operation, but what Lindsy does so well here (and what I am trying to do with Get Schooled overall) is provide real-world examples and suggestions to get you going.

As always, if you have any follow-up questions or suggestions, hit me up @noearbuds!

by Lindsy Carrasquillo

In the beginning of July, I started managing the band The Weak Days for their upcoming EP, The Fabric Of Our Lives, out October 30th through Deep Sea Records. This is my first time working in any type of “management” role and the title comes with different responsibilities depending on your skillset and the needs of the band you’re working with. 

For some background on myself, I started writing & taking photos for various publications in 2014. After being the content manager for a local blog in Gainesville, I became a contributor and later editor for The Alternative in 2018 and now help run their New Music Friday playlist. Outside of the music world, I’ve worked in marketing and public relations. Currently, I work for a small company helping photographers rebuild their websites, create Facebook & Google ads, and create email campaigns. I started this job the same month I started working with TWD and a lot of the work I’ve been doing for the band is based around learning as I go and figuring out what works best for us. 

So, here are some tips I’ve learned along that way that might be able to help you, too.


What works best for you/the band?

Who’s your point of contact?


For us, we use Discord (a free app) where we can sort conversations into different topics, bounce around ideas, drop links, and have our regular video calls that serve as an update to talk about whatever is coming up and needs to get done. Dustin and I also call/text regularly to talk about brainstorm ideas, get research done, etc. 


What makes everything easy to find/access?


We use Google Drive where we keep a master folder with smaller folders within where we all have access to the final masters, meeting/call notes, our calendar, etc. 


What does your timeline look like?

How do you get people engaged?

What do you want people to know/do?


When starting the process for the rollout of the EP, something we all thought was important was creating a way to get people engaged and excited about the release, especially with live shows not being part of the process. This is where the idea of postcards became part of the process, something tangible and memorable that people could have for free. Using Mailchimp, an email and automation service (which has a variety of plans and features, including a free option), I created a newsletter where people could signup and using TinyURL, customized the URL to make it easy to find. 


The first step in the rollout process was the band releasing their cover of Paramore’s “I Told You So” and keeping the purpose of the newsletter signup vague. From there, we found 100% recyclable postcard blanks through Print Runner. The cards were designed by Tyler Conrad and screen printed by Dustin at Studio Two Three in Richmond, VA. To go along with the cards, I created their website on Squarespace and kept the landing page simple. Each postcard had the website and the password to it written on the card and once you got to the page, you’d be able to listen to a clip of the single, The Seams (ft. Jessica Knight of Looming). With Alex Martin (Counter Intuitive, Acrobat Unstable,etc.) handling press, the cover premiered on The Alternative along with the link to the newsletter sign up.

The band’s first single was released Thursday, October 1 on New Noise Magazine along with the Pre-order and track-listing. Along with the release, we all wanted to focus on giving back to our respective communities with the three members of the band and myself all living in four different cities and found organizations in our local area with each getting 5% of proceeds from the release. To go along with the announcement, I created an email with a link to the premiere, pre-order and information about the orgs we’re working with to be sent out to our mailing list. Following the release of the single, the website was unlocked and updated to have information about the release and allow people to continue signing up for the newsletter. 


Next up, are the release of the second single and the release of the EP at the end of the month. 



If you have questions or would like to learn more about the process, feel free to reach out to me: lindsycarr@gmail.com.

Get Schooled

GET SCHOOLED: Learning As You Go

October 5, 2020
artwork by Sarah Schmidt

When I first started No Earbuds, one of the main things I wanted to bring back was my Get Schooled educational series. The idea has always been to pull back the curtain and share the knowledge I've gained over a decade of promoting music, but I only know so much. I've long wanted to get other people involved to write guest posts for the series; that way you can get perspective from various aspects of the music business and not just my brain. So I'm super excited to kick this new guest edition of Get Schooled off with a great promoter and manager, Lindsy Carrasquillo!

I met Lindsy online maybe a couple years ago or so, and we've stayed in touch over the years as their career has gone from writer to photographer to publicist and more. Lindsy recently started managing a band called The Weak Days, so I asked them to write something about being a first-time manager and what tips/tricks they could share for others just getting started. The result is a transparent look at how to get a new release campaign kicked off, with detailed steps that Lindsy and the band have taken so far to building awareness around their new EP.

I know that sometimes this kind of stuff may seem impossible when you're in a band or a small label-of-one kind of operation, but what Lindsy does so well here (and what I am trying to do with Get Schooled overall) is provide real-world examples and suggestions to get you going.

As always, if you have any follow-up questions or suggestions, hit me up @noearbuds!

by Lindsy Carrasquillo

In the beginning of July, I started managing the band The Weak Days for their upcoming EP, The Fabric Of Our Lives, out October 30th through Deep Sea Records. This is my first time working in any type of “management” role and the title comes with different responsibilities depending on your skillset and the needs of the band you’re working with. 

For some background on myself, I started writing & taking photos for various publications in 2014. After being the content manager for a local blog in Gainesville, I became a contributor and later editor for The Alternative in 2018 and now help run their New Music Friday playlist. Outside of the music world, I’ve worked in marketing and public relations. Currently, I work for a small company helping photographers rebuild their websites, create Facebook & Google ads, and create email campaigns. I started this job the same month I started working with TWD and a lot of the work I’ve been doing for the band is based around learning as I go and figuring out what works best for us. 

So, here are some tips I’ve learned along that way that might be able to help you, too.


What works best for you/the band?

Who’s your point of contact?


For us, we use Discord (a free app) where we can sort conversations into different topics, bounce around ideas, drop links, and have our regular video calls that serve as an update to talk about whatever is coming up and needs to get done. Dustin and I also call/text regularly to talk about brainstorm ideas, get research done, etc. 


What makes everything easy to find/access?


We use Google Drive where we keep a master folder with smaller folders within where we all have access to the final masters, meeting/call notes, our calendar, etc. 


What does your timeline look like?

How do you get people engaged?

What do you want people to know/do?


When starting the process for the rollout of the EP, something we all thought was important was creating a way to get people engaged and excited about the release, especially with live shows not being part of the process. This is where the idea of postcards became part of the process, something tangible and memorable that people could have for free. Using Mailchimp, an email and automation service (which has a variety of plans and features, including a free option), I created a newsletter where people could signup and using TinyURL, customized the URL to make it easy to find. 


The first step in the rollout process was the band releasing their cover of Paramore’s “I Told You So” and keeping the purpose of the newsletter signup vague. From there, we found 100% recyclable postcard blanks through Print Runner. The cards were designed by Tyler Conrad and screen printed by Dustin at Studio Two Three in Richmond, VA. To go along with the cards, I created their website on Squarespace and kept the landing page simple. Each postcard had the website and the password to it written on the card and once you got to the page, you’d be able to listen to a clip of the single, The Seams (ft. Jessica Knight of Looming). With Alex Martin (Counter Intuitive, Acrobat Unstable,etc.) handling press, the cover premiered on The Alternative along with the link to the newsletter sign up.

The band’s first single was released Thursday, October 1 on New Noise Magazine along with the Pre-order and track-listing. Along with the release, we all wanted to focus on giving back to our respective communities with the three members of the band and myself all living in four different cities and found organizations in our local area with each getting 5% of proceeds from the release. To go along with the announcement, I created an email with a link to the premiere, pre-order and information about the orgs we’re working with to be sent out to our mailing list. Following the release of the single, the website was unlocked and updated to have information about the release and allow people to continue signing up for the newsletter. 


Next up, are the release of the second single and the release of the EP at the end of the month. 



If you have questions or would like to learn more about the process, feel free to reach out to me: lindsycarr@gmail.com.